Excellent analysis Amanda! I couldn't agree more that we lose significant opportunities for innovation or simply interesting new things (products, styles, etc.) when data counts for everything and intuition for nothing.
I share a similar perspective from the lens of marketing and brand communications. My beacon of reason is thus: data, and all its uses like AI and ML, come from the past. "Past success does not guarantee future performance." And correlation is not causation.
So good. Reminds me of a phrase I think of when I sit back and listen to wonks push pixels under the hide of driving improvements: “optimizing to average.” Just because we now have all the data and tools to change the individual parts, doesn’t mean it makes the sum greater. Oh, and hi!
Just came to this piece from the Lean Luxe newsletter. Great read. I just published a story on Medium covering some of the same themes and thought you might be interested. Here's the link if you want to check it out: https://medium.com/knowable/why-everything-looks-the-same-bad80133dd6e
Agree with your assessment too -- and it really does feel so much like a 'flattening' not only in the sense of 'sameness', but that too often we're designing our three-dimensional world for a 2 dimensional device. It's so often about how things will look in photos & videos and totally neglects the other senses... so, flattening in a very literal sense. And fully agree - it's not a good thing.
The people need and require more. Thanks in advance ;)
Excellent analysis Amanda! I couldn't agree more that we lose significant opportunities for innovation or simply interesting new things (products, styles, etc.) when data counts for everything and intuition for nothing.
Great article. Thanks Amanda!
I share a similar perspective from the lens of marketing and brand communications. My beacon of reason is thus: data, and all its uses like AI and ML, come from the past. "Past success does not guarantee future performance." And correlation is not causation.
So good. Reminds me of a phrase I think of when I sit back and listen to wonks push pixels under the hide of driving improvements: “optimizing to average.” Just because we now have all the data and tools to change the individual parts, doesn’t mean it makes the sum greater. Oh, and hi!
Thanks, Dan! Also - really well said above. And yes, hi!!!
Just came to this piece from the Lean Luxe newsletter. Great read. I just published a story on Medium covering some of the same themes and thought you might be interested. Here's the link if you want to check it out: https://medium.com/knowable/why-everything-looks-the-same-bad80133dd6e
Agree with your assessment too -- and it really does feel so much like a 'flattening' not only in the sense of 'sameness', but that too often we're designing our three-dimensional world for a 2 dimensional device. It's so often about how things will look in photos & videos and totally neglects the other senses... so, flattening in a very literal sense. And fully agree - it's not a good thing.
Spot on. Welcome back...👏👏👏👏👏👏
Thanks, Bill!